100% ONLINE, putting Digital at the service of bakers


With its simple mobile application, Lesaffre offers craft bakers a whole raft of innovative services, including the latest hotly anticipated newcomer at the IBA fair, Dr. Bread.

Whether finding a solution to production problems, creating new products by experimenting with the taste parameters on the “Flavour wheel”, accessing exclusive recipes, or joining a loyalty programme, the Lesaffre App provides bakers with an infinite array of possibilities.

“Dr. Bread”, the latest brainchild, offers bakers experiencing production problems the chance to log onto the Lesaffre database. Here they will not only find information about the causes, but also solutions for resolving these problems. If they fail to find a solution, however, they can always request a videoconference with the nearest Baking Center technician. You might call it a Baker2Baker app.

Due to the many functionalities of the Lesaffre App, decades of bakery knowledge is now at your fingertips. The new digital resource will help to personalise relations with bakers to help cater more closely to their needs and better anticipate tomorrow’s trends. Going digital will help craft bakers enter a whole new era in which Lesaffre’s expertise can assist them daily” – Peter Quiguer, Digital Co-ordinator at Lesaffre International.


17 Sept. 2018 17:30
Digitalisation at Lesaffre
Demonstrations of the Lesaffre App will be held at the Lesaffre stand throughout the duration of the fair.